Privacy policy

Last updated: September 23, 2026

HYULOVE respects your privacy and is committed to protecting your personal information.

HYULOVE is operated by Northvault, a business registered in the Netherlands. Northvault is the data controller responsible for the personal information described in this Privacy Policy.

This policy explains what information we collect, why we use it, who we may share it with, and the rights available to you.

Our online store is powered by Shopify, which provides the e-commerce platform we use to offer our products and services.

1. Personal Information We Collect

Depending on how you interact with HYULOVE, we may collect:

  • Contact information: name, email address, telephone number, billing address and shipping address.
  • Order information: products ordered, order history, returns, cancellations and transaction details.
  • Payment information: payment method, payment status and related transaction information. Payments are processed through our payment providers.
  • Customer account information: information associated with your Shopify customer account and preferences.
  • Customer service information: information you provide when contacting us about an order, return or other request.
  • Technical information: IP address, browser, device and information about how you interact with our website.
  • Marketing information: your marketing preferences and, where applicable, information about your interaction with our marketing communications.

2. How We Use Your Information

We process personal information only where we have a lawful basis to do so.

We may use your information to:

  • Process and fulfil your orders, including payment, shipping, returns and refunds — necessary to perform our contract with you.
  • Provide customer service and respond to questions about your orders — necessary to perform our contract with you and for our legitimate business interests.
  • Prevent fraud and protect our store — based on our legitimate interests in keeping HYULOVE and our customers secure.
  • Meet legal and administrative obligations, including accounting, tax and consumer-law requirements — necessary to comply with our legal obligations.
  • Send marketing communications, such as newsletters and promotional emails — where you have provided consent or where otherwise permitted by applicable law.
  • Improve our website and shopping experience — based on our legitimate interests or, where required, your consent.

Where processing is based on your consent, you may withdraw that consent at any time.

3. How We Receive Your Information

We may receive personal information:

  • Directly from you when you place an order, contact us or provide information through our website.
  • Automatically when you use our website, including through cookies and similar technologies where permitted.
  • From service providers that help us operate our store, process payments, fulfil orders, deliver parcels, process returns or provide other business services.

  • From advertising or business partners where permitted by law.

4. Who We Share Your Information With

We only share personal information where necessary to operate HYULOVE, provide our services or comply with legal requirements.

This may include:

  • Shopify, which hosts and operates our e-commerce platform.
  • Payment providers used to securely process transactions.
  • Fulfilment and delivery providers, including providers that prepare and deliver your order.
  • Return-processing and logistics providers, where necessary to process customer returns.
  • IT, hosting and other technology providers supporting our business.
  • Marketing and analytics providers, subject to your consent where required.
  • Professional advisers and authorities, where required for accounting, legal, regulatory or compliance purposes.

We do not sell your personal information in the ordinary meaning of selling customer data for money.

5. Shopify

Our store is hosted by Shopify.

Shopify processes certain personal information when you visit our store, place an order or use Shopify-powered features. Information may also be processed by Shopify and its service providers outside the country where you live.

Shopify may independently process certain information for its own purposes in accordance with its privacy documentation.

You can learn more through Shopify's Consumer Privacy Policy and Shopify Privacy Portal.

6. Cookies and Similar Technologies

HYULOVE and our service providers may use cookies and similar technologies to operate the website, remember preferences, understand website performance and, where you consent, provide analytics or personalised advertising.

Where required by law, non-essential cookies will only be used after you have provided consent.

You can manage available cookie choices through our cookie consent settings.

7. Marketing

If you subscribe to HYULOVE marketing communications, we may use your contact information to send you news, product updates and promotional offers.

You can unsubscribe at any time using the unsubscribe link included in our marketing emails.

Withdrawing from marketing does not prevent us from sending necessary service communications, such as order confirmations, shipping updates or information relating to a return or refund.

8. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to comply with applicable legal, tax, accounting and regulatory requirements.

Retention periods may therefore differ depending on the type of information and our legal obligations.

When information is no longer required, we will delete or anonymise it where appropriate.

9. International Data Transfers

Some of our service providers, including Shopify, may process personal information outside the European Economic Area (EEA) or the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used as required by applicable data protection law, such as an adequacy decision or approved contractual safeguards.

10. Your Privacy Rights

If you are located in the EEA or UK, you may have the right to:

  • Request access to your personal information.
  • Request correction of inaccurate information.
  • Request deletion of your information in certain circumstances.
  • Request restriction of certain processing.
  • Object to certain processing.
  • Request data portability where applicable.
  • Withdraw your consent at any time where processing is based on consent.
  • Object to direct marketing at any time.

These rights are subject to applicable legal requirements and exceptions.

To exercise your privacy rights, contact us at hello@hyulove.com.

We may need to verify your identity before completing certain requests.

11. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

12. Children's Privacy

HYULOVE is not intended for children, and we do not knowingly collect personal information from children where this is prohibited by applicable law.

If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.

13. Third-Party Links

Our website may contain links to websites or services operated by third parties.

HYULOVE is not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy policies before providing personal information.

14. Complaints

If you have concerns about how we handle your personal information, please contact us first at hello@hyulove.com so we can address your concern.

You also have the right to lodge a complaint with the data protection authority in your country.

In the Netherlands, the supervisory authority is the Autoriteit Persoonsgegevens.

15. Changes to This Privacy Policy

We may update this Privacy Policy when our business practices, services or legal obligations change.

The latest version will always be published on this website with the updated date shown at the top.

16. Contact

For questions about this Privacy Policy or to exercise your privacy rights, contact:

Northvault, trading as HYULOVE
The Netherlands
Email: hello@hyulove.com

Northvault is the data controller responsible for the processing of personal information described in this Privacy Policy.